SAETCHI COLLECTION / Installation, mixed media
The exhibition has been prepared in collaboration with Alkatraz Gallery from Ljubljana and sponsored by City of Ljubljana and Republic of Slovenia - Ministry of Culture.
Saetchi Collection is a collection of replicas of artworks by commercially successful contemporary artists, which is dealing with the relation between global economy and marketing of contemporary art. We slightly changed the names of the represented artists, a strategy commonly used in copying fashion or technical trade marks, where the original name is changed, but still recognizable. For example Adidas becomes Amidas, or Hitachi is turned in Fitachi.
Saetchi Collection deals with the absurdity of the contemporary art market, where market value of the artwork exceeds its artistic merit. We see the strategy of pirate copies of trademarks as a creative reaction to the hermetic global economy. Our work questions the relation between the original and copy in contemporary art and enables anyone to afford artwork by Damien Hirst, Jeff Koons ..., actually Damon Horst, Jeffry Kunst ...
Replicas of artworks are being produced by craftsmen in countries, which offer cheaper work force.